Site Speed Optimization Services
Website speed is one of the most important aspects of user experience. Better site speed better engagement better conversions and hence better growth. Website speed optimization services are vital to great SEO. A website should load within 3 seconds to keep visitors involved.
Is your site fast enough to keep users engaged?
Don’t know what to do!
A1 Digitals are here to help!
Submit your website for a complete Website Audit and we will send you a comprehensive report including site speed absolutely free.
Or call us 416-500-5557 and talk to one of our experts.
Site Speed Optimization Services
Delivers user experience Affects the Search Engine Rankings Impacts conversions
Our site speed optimization service plans
Basic Plan 25 Hours
- 15 hours quarterly
- $1800 monthly investment
- Best for websites under 250 pages
Initial investment $1,999/-
Silver Plan 40 Hours
- 25 hours quarterly
- $3600 monthly investment
- Best for websites under 250 pages
Initial investment $2,999/-
Gold Plan 50 Hours
- 35 hours quarterly
- $4800 monthly investment
- Best for websites under 500 pages
Initial investment $3,250/-
Is your website fast enough?
A1 Digitals is here to help!
Our services will help your website load faster, as result have better search results ranking giving rise to great user experience resulting in increased conversions and of course revenue growth year over year simultaneously with the decrease in bounce rate and extended time-on-page.
Have questions? We have answers!
Call us at 416-500-5557
The difference between page speed and site speed
Page speed and site speed are the terms used to measure the time content takes to load, however there is little difference. They impact a site’s user experience and rankings.
Page speed describes loading of content on a specific page. It may be characterized as either:
- Page load time:It is the time required to fully display a page’s content. The average time it takes to fully load a webpage is 3 seconds on desktop, and 27.3 seconds on mobile.
- Time to first byte (TTFB):It measures the time between the request for a resource and when the first byte of a response begins to arrive.
Site speed is a measure of the time required to load a whole website. It’s calculated by taking the average page speed for a sample of page views on your site.
Website speed optimization services and website success
Let’s do the drill.
When a query is made in a search engine, its smart algorithms provide explorers the search results that best fit their queries in the form of website links that contain required content. These search results are arranged in the order of relevance and good user experience.
Good user experience includes page speed, readability, and ease of navigation. It keeps visitors engaged decreasing bounce rate and indicating to search engines the quality of the site.
When a website loads slowly, (takes longer than 3 seconds to fully load), users become frustrated and bounce from the website to find one that provides the information they need more quickly.
If users regularly bounce from a website, search engines (e.g., Google) start noticing, and the site see a drop in search engine rankings. That’s because Google sees a correlation between high bounce rate and a bad user experience, so they subsequently drop the site in the rankings.
Page speed becomes even more crucial. If the visitors leave the site due to its speed, it means your business lost the chance to get familiarised to the visitors, introduce your products and services or read your informative, beneficial data. It is a loss of advantage that could have been gained. No website traffic, no leads, no sales, and no revenue.
Coverage on Mobile devices
With the rise in use of mobile devices, search engines reward websites for being mobile friendly. That means the website should be responsive and have better user experience for various screen sizes. It must be speed optimized for mobile devices as well.
Site speed optimization is an ongoing process
A1 Digitals provide two kind of services – primary and continuing – Its your decision
We recommend continuing page speed efforts for the following important reasons:
- Search engines are continuously evolving, it’s critical to a website’s success that site speed remains in sync with latest standards.
- Site evolution — including plugin and CMS updates, require you to keep up with page speed audits.
- Site speed optimization involves dedicated time from skilled developers to uncover hidden issues in code that may be slowing down your site. This can happen while implementing the updates.
Advantages of site speed optimization
Main benefits of site speed optimization are:
Improved rankings
Search engines like Google rewards page speed with better ranking, so it’s crucial that to keep site speed optimized. When the site loads faster, users have better experience, sending search engines vibes that Google has referred them to the right place, and Google keeps on increasing your points towards ranking.
Users will spend more time on the site
Since fast-loading pages provide users with the instant gratification that they desire, they’ll stay on your site longer if your pages load quickly.
Low Bounce Rate
One of the top reasons users bounce to a competitor’s site is because the site takes too long to load. Fast loading site with relevant information will encourage engagement and will eliminate the chance for competitor’s website.
Increased leads, conversions, and revenue over time
With speed optimized website, higher rankings due to a fast load time translate into more site visitors staying on your site – more leads, conversions, and revenue over time.
Factors affecting load time
Various factors involved in load time are:
1. Sloppy HTML code
HTML code tells a page the way to present content when users click it on the website. The code consists of various tags for different pieces of contents.
Every page on your website is made up of a page of code, and depending upon the website size, there may be many pages containing HTML code. More code opens a way to errors that play a role in slowing down the site.
For faster page loads, all tags should be referenced properly.
2. Huge, unoptimized graphics
To have users’ engagement, the content on the page should use images, and videos along with text. This counts as good user experience. Although helpful but these assets can become the reason for slow page loads.
Solution? Optimize your graphics!
3. Redirects
Redirects are required when you want to replace all links to an old webpage with references to a new one. The redirects are bits of code placed within your .htaccess file in the server, and you can create as many as you need when you replace old pages on your site.
However, when you have tons of redirects on the same page, your site takes the time to reference the .htaccess file to find out the new location of where the link is pointing. This is essentially like loading links twice on your page, which ramps up page load time.
4. Server location
Your server should be where your business is. If the server is located far away, the website will take more time to load and vice versa.
5. Server performance
When a user types a URL into the address bar in a browser, the browser informs the server about the request for data. The server prepares the necessary response and send it and the browser displays that information.
A server can be shared or hosted. A shared server will have multiple hosted websites, while a dedicated server will be for a single site.
A dedicated server loads website faster than the shared ones.
Website optimization tools to help with page speed
Some important web optimization tools to gauge a site’s page speed and solutions to improve it.
1. Google Search Console
Google Search Console gives the valuable information needed to measure a website’s traffic in-depth, understand its performance, and solutions to fix the most prominent issues on the website.
The Core Web Vitals (CWV) in Google Search Console are a set of metrics to measure user experience. The three web vitals are:
Largest Contentful Paint (LCP) measures the time it takes the page’s main content to become visible relative to when the page began loading.
First Input Delay (FID) measures load responsiveness by calculating the time from when a user first interacts with a page to the time the browser can respond to that interaction.
Cumulative Layout Shift (CLS) measures visual stability, or how much the layout of a page unexpectedly moves around.
2. Pingdom
Pingdom provides a wealth of information when it comes to page optimization. First, it provides reports that are divided into four sections. It gives you information like a performance grade, the history of the page, an analysis, and so much more. They also provide suggestions for where you can make improvements to your website.
If you’re interested in gaining insight into the speed of your websites from different places in the world, Pingdom allows you to gauge your page speed from Dallas, Melbourne, San Jose, and Stockholm, Sweden.
This is extremely helpful if you have clients around the world.
3. Analyse SEO Report
A1 Digitals emails you a free SEO report when you submit your site URL. The SEO report will contain metrics like title, description tag audit, copy and code analysis, and image analysis etc. along with insight into your page speed and recommendations to optimize it.
When does a website need help for page speed?
Its simple!
When a website, despite having high traffic has high bounce rate leading to low conversion rate due to a slow-loading website,
A1 Digitals can help!
Our page speed optimization plans cover several different aspects to help your website reach its highest potential. Some of them are
Dedicated project manager
A dedicated manager will understand your campaign and will be available to answer any questions you may have, update you on your campaign.
Project web developers
Website speed optimization takes time. It involves several behind-the-scenes tasks to ensure that your page speed is at its best. Our experienced web developers make sure to finish the job right.
Audit of current server configuration
An analysis of the audit of your current server configuration can help to understand the needs for speed optimization.
Any one or more of the following actions may be required to speed optimize
- Website/CSS optimization
- Combine CSS and JavaScript files
- Gzip compression
- Caching setup and/or configuration
- Optimize/reduce number of redirects
etc.
How much does site speed optimization cost?
It depends upon the service plans and can vary by the aspects covered, agency experience, tools used etc.
A1 Digitals is full-service agency that understands page speed
We’re a full-service digital marketing agency and offer following services.
- Pay-per-click advertising (PPC)
- Social media marketing
- Content marketing
- Email marketing
- Voice search optimization
- Competitor geofencing advertising
- Amazon SEO
- Website design
Page speed is crucial for Google ranking, however factors like website design, content marketing, competitor geofencing, also are of extreme significance. To get the best results from your campaign, consider bundling your site speed optimization services with any number of other services we offer!
Concerned with business growth?
A1 Digitals is here!
Feel free to contact us online or call 416-500-5557 to speak directly with a SEO specialist!
Why A1Digitals?
We’re a full-service digital marketing agency with offices in Toronto and Regina.
If you’re interested in pairing our site speed optimization services with another strategy or two to strengthen the marketing power of your business, consider any one of our additionally offered services including:
- SEO (search engine optimization) services
- PPC (pay-per-click advertising) services
- Social media marketing services
- Content marketing services
- Web development services
- Email Marketing Services
- Local SEO Services
- Google Local Services Ads Services
- SEO Site Audits Services
We’ll be happy to work out a custom package that exclusively fits your business’s unique needs.
