| Investment | | |
| Ad Spend (Paid to networks) | $100- $5,000/month | $5,000- $30,000/month |
| Initial venture includes management and campaign reorganisation | $800/- | $1,500/- |
| Per month management cost | $500/- | $800/- |
| | |
| Networks Covered | | |
| Google PPC Network | Yes | Yes |
| Google Local Services Ads | | Yes |
| Bing PPC Network | | Yes |
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | | Yes |
| Google customer match & audience match | | Yes |
| Google Shopping Management | | Yes |
| | |
| Management Highlights | | |
| Initial campaign development & strategy | Yes | Yes |
| Advanced keyword research and selection | 2,000 keywords | 8,000 keywords |
| Industry analysis | Yes | Yes |
| Ad campaign copywriting | Yes | Yes |
| Ad copy performance testing | Yes | Yes |
| Ongoing keyword development and tweaking | Yes | Yes |
| Dynamic keyword insertion into ads | Yes | Yes |
| Google analytics integration & goal tracking | Yes | Yes |
| Strategic bid management | Yes | Yes |
| PPC account settings monitoring (Ex. Geotargeting) | Yes | Yes |
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | Yes | Yes |
| Up to two personal consultations per month | Yes | Yes |
| Monitoring clicks, conversions and click fraud activity | Yes | Yes |
| Setup and management of rule-based bidding | Yes | Yes |
| International PPC campaign management (Addtl. fees may apply) | | Yes |
| | |
| Creative Highlights | | |
| Landing Page template setup | | Yes |
| Display Ad Creative | | Yes |
| | |
| Performance Reporting | | |
| Monthly performance & analysis reporting | Yes | Yes |
| Website conversion analysis reporting | | Yes |
| Omni-channel customer journey tracking and reporting | Yes | Yes |
